Curious food #18: Zucaritas

3 Feb

I found this cute little single-serving box of Zucaritas cereal in the back of the Cabinet of Food Curiosities when I was scrounging around in there the other day. A friend had brought it back from Mexico for me a few years ago.


I remember when I was little and we visited our Aunt Roberta in Calgary, she would have single-serving boxes of cereal for us to eat at breakfast. I loved those little boxes so much. I didn’t even care if I got the Bran Flakes. I would cut the box and wax paper liner very carefully along the dotted lines, pour the milk in, and eat the cereal right from the box.  Then I would take the empty box home and use it to keep treasures in. I wasn’t as deprived a child as that sounds. Growing up on the farm had lots of good stuff going on, but it sure never had little cereal boxes.

Post cereal

Zucaritas is the Mexican version of Kellogg’s Sugar Frosted Flakes. It’s interesting that on the Kellogg’s Spanish website, Zucaritas is the only cereal name that is translated to Spanish. “Azucar” means “sugar” in Spanish – a major component of this cereal. However, the word “Sugar” was dropped from “Frosted Flakes” in the 1980s due to bad press. Zucaritas kept the Zucar.

Sugar Frosted Flakes cereal was introduced by Kellogg’s in 1951.  Tony the Tiger was the mascot and his tagline was  “They’re grrrrreat”! Here’s a 1950s TV commercial with the grrrrreat voice of American voice actor, Thurl Ravenscroft as Tony the Tiger, also known as the vocalist for “You’re a Mean One, Mr. Grinch”.

Tigre Toño doesn’t say “Que son grrrrrandes!” but he has a grrrrreat voice too, and in this recent TV commercial for Zucaritas, he’s also pretty darned athletic for being about 60 years old.

Frosted Flakes are called Frosties in the UK, and this January 27, 2013 story by Metro speaks of the demise of both Tony and Frosties due to health concerns about its 37% sugar content, the highest of all cereals tested.  According to the article, “half the people who eat it are adult men.” Hmm.

Adiós Tony, it’s been grrrrreat!

Posted by Truly Scrumptious


2 Responses to “Curious food #18: Zucaritas”

  1. The Erratic Cook February 3, 2013 at 1:30 pm #

    Yep I remember the very cool things we could get at Aunt Roberta’s. I have purchased these little cereal boxes for the kids, they seem to not be so interested in keeping the boxes as we were. Nice memories.

  2. cradics February 3, 2013 at 7:32 pm #

    As much as I like the name, it doesn’t make it any more appetizing than the North American Frosted Flakes. Blah, possibly the worst cereal created. I am one of those freaky people that cannot allow my cereal to get soggy and this is one cereal that gets soggy far too fast.

    Aww, what a great little shared childhood memory. 🙂

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